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Pause, Reflect, Restart: KAEME’S International Trade Forum Magazine Feature

We have been featured in the International Trade Forum Magazine.  We love telling the KAEME story, because we believe it is one that reflects the true Ghanaian spirit of ingenuity, courage and perseverance. Every opportunity to share our story is a reminder of how loyal our #KaemeLovers have been (we have the best customers in the world!), and this inspires us to be relentless in delivering the unforgettable KAEME experience you know and trust.  We recently had the pleasure and privilege of being featured in the latest issue of the International Trade Forum, the quarterly magazine published by the International Trade Centre (ITC), and we would love for you to read it as we continue to share the KAEME story with the world.

International Trade Forum

Like many small businesses in Africa and beyond, we have spent the last six months riding the wave of a global pandemic while weathering our fair share of storms. In the words of our founder and chief mixer, Freda Obeng-Ampofo, “No one was prepared for COVID-19.” Our International Trade Forum feature highlights some of the actions we have taken over the last few months to assess the work we do, identify what we can improve and get to work on being even more awesome. The ITC crew also toured our production facility for an exclusive look at how Ghana’s premium Shea butter and black soap are transformed into KAEME’s luxury skincare products; sat in on a meeting with our entire team (don’t worry, we all had our masks on); and visited the KAEME store to discover why customers love it so much that they keep coming back. We also put the spotlight on the power of collaboration via our partnership with the Thrive Together Store, a vibrant selection of Ghanaian brands committed to doing business and making social impact.

As earth-shattering as 2020 has been, it has also allowed us to connect with the world like never before by simply staying true to our values. Although we are not out of the woods yet, we are so grateful for all the love and support that has kept us going in these uncertain times. It is one thing to run a business and another to attract a real sense of community to keep it going, and we consider ours invaluable. At KAEME, we do not take any purchase, review, referral or social-media mention for granted, and we continue to explore ways to connect more with customers and deliver exceptional service.

We hope that our latest international feature reminds you that KAEME takes your skincare personally and makes every product with love for a healthier, happier you. If a picture is worth a thousand words, then the video that was made for our story is priceless, especially since there are a few old and new babies in it a lot of you will recognise! We know you’ll love it!

About International Trade Forum Magazine

The International Trade Forum is the magazine of the International Trade Centre (ITC). It focuses on trade promotion and export development, as part of ITC’s technical cooperation programme with developing countries and economies in transition. The International Trade Forum magazine is published quarterly in English, French and Spanish.

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